How we get users

We build products that people want to use.

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Why not traditional sales and marketing?

We don’t believe in traditional sales and marketing processes. We’d rather invest in building a great product that people want to use.

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Creating useful content

Our marketing team is small, much smaller than our competitors’.

We likely won’t be making as much noise as our competitors, but we can focus on creating useful content that helps people understand how to benefit from our products.

We believe that distribution is easier when your product is good enough to generate word of mouth growth.

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We optimize our public landing page

Our public landing page is our customers’ first impression of MorFi Technologies. It’s the primary experience outside of our secure platform which houses our suite of products.

We spend a lot of time making sure it loads extremely fast and has a clear message.

Our goal is to tell you what we do in 10 seconds or less.

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Mostly inbound sales

We had to start socializing our products somehow, so we leverage some email automation and cold calls, to raise awareness, but it’s not our primary focus.

We are primarily focused on inbound sales where customers buy from us, we don’t sell to them.

It means we can instead invest our time on shipping better products, at lower prices than our competitors, and provide a sustainable advantage.